Not a Rebrand — Refinement
Before the holidays, I entered a wilderness season I did not anticipate.
In fact, it snuck up on me. There was no dramatic exit or quiet discernment, just a subtle pull from the Lord to step away from noise, expectation, and performance. And though this season began as both spiritual and emotional exhaustion, it later revealed itself as consecration.
From late fall 2025 through the new year, I found myself in a hidden place — stripped of momentum, stripped of the desire to “show up” online, stripped even of the pressure to “produce” spiritually.
And in that wilderness, the Lord restored me. He provided clarity. He confronted my beliefs and behaviors. He exposed what was unnecessary. He delivered me from subtle performance and incomplete obedience disguised as faithfulness.
The result of that season is not a rebrand. It is a purified posture. A new boldness. A refined ministry.
This next season of the Well Woman Movement is not about expansion for the sake of visibility. It is not about gathering crowds. It is not about curated events. It is a season for:
Restoration
Transformation
Deliverance
Discernment
Spirit-led clarity
Not performance. Not pretense. Not pressure.
The wilderness removed my need to be understood and my desire to impress. It strengthened the call to shepherd well. And this shift is shaping how we gather next.
On April 18, we will gather again in Jacksonville, Florida for A Day at The Well.
This is not a rebrand event. It is not a hype event. It is not a conference. It is not an emotionally charged experience designed to carry you for 30 days.
It is a consecration gathering.
A space for women who are ready to be restored, not applauded. Delivered, not displayed. Clarified, not crowded.
If you have felt the wilderness too…
If you have sensed the Lord dismantling old patterns and behaviors…
If you are craving wisdom and discernment more than attention…
This day is for you. Come rested. Come honest. Come willing to be transformed.
The wilderness is not punishment. It is preparation. And now, we gather differently. Early bird registration available now.